The 2017 Christian Dior J'adore advert, titled "The Absolute Femininity," captivated audiences not only with its stunning visuals and iconic cast but also with its hauntingly beautiful soundtrack: Woodkid's "I Love You." This single, the third released from the French musician's debut album, *The Golden Age*, perfectly complemented the campaign's ethereal atmosphere and powerful message of celebrating diverse expressions of femininity. The advert's success can be attributed to a confluence of factors, including the evocative music, the carefully chosen cast of actresses representing a spectrum of beauty, and the overall artistic direction that resonated with a global audience. This article will delve into the various aspects of the 2017 J'adore campaign, focusing on the pivotal role of Woodkid's "I Love You," the diverse selection of actresses who starred in the commercial, and the broader impact of the advertisement within the context of Dior's marketing strategy.
The Power of "I Love You" by Woodkid:
The selection of "I Love You" for the J'adore campaign was a masterstroke. Woodkid's distinctive style, blending classical instrumentation with electronic elements, created a sonic landscape that was both sophisticated and emotionally resonant. The song's melancholic yet hopeful tone perfectly mirrored the complex and multifaceted portrayal of femininity presented in the advertisement. The soaring strings, punctuated by subtle electronic beats, provided a dramatic backdrop to the visuals, enhancing the emotional impact of each scene. The use of the song wasn't merely background noise; it was an integral part of the narrative, guiding the viewer through the emotional journey of the advertisement. The haunting vocals, layered with choral harmonies, added a depth and richness that elevated the overall aesthetic.
The choice of "I Love You" also aligned with Dior's brand image. The perfume itself is positioned as a luxurious and sophisticated fragrance, and the music selected reflected this positioning. The song's artistic merit and its appeal to a discerning audience further reinforced the brand's association with high culture and refined taste. It avoided being overly commercial or trendy, opting for a timeless quality that would resonate with viewers long after the advertisement had aired. This strategic decision to use a less mainstream track allowed the J'adore campaign to stand out from the crowd, differentiating itself from other perfume advertisements that often relied on more generic or popular music choices.
Beyond its aesthetic appeal, "I Love You" also possesses a lyrical ambiguity that contributes to the advertisement's themes. While the title suggests a straightforward expression of love, the song's overall tone is more introspective and complex. This ambiguity mirrors the multifaceted nature of femininity that the advertisement seeks to celebrate. The song doesn't offer simple answers or easy resolutions; instead, it encourages contemplation and reflection, aligning perfectly with the advertisement's nuanced portrayal of female identity.
The J'adore Advert Model: A Celebration of Diverse Femininity:
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